Learn Strategic Product Marketing
Learn the essential skills of strategic product marketing so you can launch with confidence
Practical Skills to Launch with Confidence
I started out just like you.
I was a new PMM.
I thought I knew what product marketing was, but no one teaches you how to do this in school.
I was winging it.
I was faking it.
And I felt like an imposter.
But I asked questions, I learned from everyone around me, I did research, and I practiced. I practiced a lot.
I practiced it so much that I learned how to be a great product marketer, and I started teaching others as I built and grew high performing marketing teams at startups, GoDaddy and Adobe as a Director and then VP.
I built this training from my experience being a PMM, hiring PMMs, and building teams of great PMMs.
So if you want to learn my tried-and-true methods and stop feeling like you’re winging it as you become the best product marketing manager you can be, this course is for you.
What is the Product Marketing Bootcamp?
The Product Marketing Bootcamp teaches the core concepts of product marketing and shows how to apply them in practical, not abstract, ways immediately. You'll get how-to guides and downloadable templates that you can use in your job and interview preparation today.
What you'll learn:
- Market and user research
- Competitive analysis
- Marketing strategy
- Positioning
- Marketing plans
- Acquisition and engagement marketing strategies
- Behavioral analysis, customer feedback, and A/B testing
- Metrics and performance tracking
- GTM strategy
What Students are Saying
“The Product Marketing Bootcamp was a great intro to understanding the basics of product marketing and how product marketing differentiates from general marketing. I walked away with some practical skills and templates that I can apply to my everyday work today. I recommend this course to all product marketers.”
Tülay Nergiz Johansson, Product Marketing Manager at 55 Degrees
“The Product Marketing Bootcamp course was just what I needed to help jumpstart my transition from CPG brand marketing to product marketing. Melinda does a great job breaking down the essentials, explaining concepts easily, and providing lots of material and exercises to practice what you learn. It's a great primer for interviews, and a fantastic reference guide for when you're on the job as well! I'm glad I purchased this course!”
Neha Jikaria, Amazon Music Prime Marketing Lead
“Knocked out the certification from Melinda Chung's Product Marketing Bootcamp! She's a very talented product marketer and a great teacher. There are some real gems I've picked up. Excited to put them into practice!”
Conrad Walsh, Director of Global Product Marketing at Light & Wonder
“I wanted to tell you how much I appreciated and learned from the PMM bootcamp! First time I came across a concise, practical course on product marketing. Great job!”
Liesbeth Bulté, Product Marketing Manager at Cumul.io
“The PMM Bootcamp provided me the foundations of Product Marketing (for B2B & B2C). The combination of videos, quizzes, and actionable templates were EXTREMELY valuable as I was able to use those in my current role and in PMM interviews. I would 100% recommend this course to others who are trying to break into Product Marketing.”
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Liza Ansher, Search Ads 360 Agency Lead at Google
“I really appreciated how Melinda presented all of the steps for developing a marketing strategy in a truly engaging way. I HIGHLY recommend this program to not just marketing professionals but to anyone in SaaS. I am so proud and thrilled to now have this in my toolbox!”
Isabel Belmontez, Digital Storyteller and former Member Success Coach
“It was amazing how Melinda was able to breakdown complex concepts into bite-size video clips. Other classes I've taken have been too high level or too narrow. The Product Marketing Bootcamp was the right mix of practical concepts, presented succinctly and with actionable examples and templates. I would definitely recommend.”
Sophia Fox, Product Marketing at Glassdoor
“Your class helped me change my career. I was hired as a Product Marketing Manager at a great startup and was able to brand myself as a savvy product marketing manager thanks to in part to your bootcamp.”
Jaime González-Capitel Martorell, Product Marketing Manager at Geoblink
Learn from the Best
Melinda Chung
Melinda Chung has over 15 years of experience leading strategy, marketing and product management in technology companies.
Melinda has built marketing teams from the ground up at multiple companies and has led full-stack product marketing teams at companies including Yahoo!, StumbleUpon, Locu (acquired by GoDaddy), GoDaddy, and Adobe. Melinda was most recently Director of Product Marketing at Adobe and VP of Marketing at VSCO. Melinda has an MBA in Marketing & Strategy from the Kellogg School of Management at Northwestern University and a BA in Mathematical Economics from Pomona College.
Who is this Course for?
Product marketers and beyond: it's for anyone who is interested in learning the essentials of strategic product marketing. Specifically, the people who find the class most helpful are:
- New product marketers who want to learn foundational skills and frameworks
- Career changers looking to transition into product marketing
- New tech marketers (in content, growth, acquisition, etc) who want to understand how their work fits into the overall picture of marketing strategy and execution
- Mid-level product marketing managers who want to understand a structured process for product marketing
- Cross-functional team members (product management, research, operations, engineers) who are interested in learning more about product marketing
Invest for Lasting Career Impact
“Thank you for providing such clear content and real life examples. I started the bootcamp in anticipation of PMM interviews and I’m happy to say I secured a position at a tech company. Thank you!”
Karen Zhang, Product Marketing Manager, Mercari US
“I applied the concepts from the Product Marketing Bootcamp to my job interviews, and I was able to recently join a new company as a Product Marketing Manager. The course material was very practical and relevant, especially for the tech industry. I was in a different industry before, but I was able to use the knowledge, terminology and frameworks to translate what I did into relatable stories.”
Fabio Hsu, Product Marketing Manager at ADARA
“Over a year after having completed the Product Marketing Bootcamp, it has still proven valuable to my day-to-day as a PMM. As I was sketching out my new annual strategy, I found myself returning to the class downloads. Thank you for making such a valuable course.”
Carrie Mumford, Senior Product Marketing Manager at Points
FAQ
Frequently Asked Questions about the Product Marketing Bootcamp
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Is this a live class?
No, this is an online class with prerecorded video lectures. You'll also get handouts, exercises, and templates for you to practice and use on the job right away.
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Does this cover all aspects of product marketing?
This class focuses on the essentials of product marketing: market and user research, competitive analysis, positioning, launch planning, acquisition and engagement marketing, and customer analysis and metrics. This course also covers GTM strategy. Please review the syllabus for more detail.
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How long do I have to finish this class?
You have access to this class for two years from date of purchase and can finish it at your own pace.
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Who is this class NOT for?
This class focuses on the essentials of product marketing. This class is not for you if: you already have significant experience in product marketing and a structured framework for doing so or if you are looking for a deep training on digital marketing.
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How long is this class?
You’ll likely spend 5-6 hours working through this course, which includes video lectures and handouts, templates, and quizzes along the way.
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Is this class focused on B2B or B2C?
This class covers strategy and frameworks that can be applied for both B2B and B2C companies. Marketing funnels and launch marketing plans also include examples for both business and consumer-focused products.
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Is this class worth the investment?
This class focuses on the essential concepts of end to end product marketing. Less expensive offerings often focus on a single topic or lack quality instruction. Other multiple topic classes are 3x-5x the cost and/or focus on the abstract, not practical.